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Cohort 2 is officially over.
It ran for just over three months, our longest cohort to date, and brought in 10 new creators who collectively published over 120 pieces of content onchain.
That includes podcasts, short-form video, and digital art.
The output was strong, the participation was consistent, and the your response was unreal.
To show our appreciation, we’re introducing a surprise $35k rewards pool for those who earned badges throughout Cohort 2.
This is in addition to the $300k+ in incentives already distributed during the cohort.
If you earned the C2 Super Fan or C2 All Star badge, you’ll receive a reward. Some C2 Member badge holders will also be included in the rewards pool.
We’re finishing the last tallies and will post in Discord a more detailed claim plan once distributions are ready.
In the meantime, you can already see which badge you have earned by searching your wallet on https://www.bp.fun/leaderboard or by logging in and visiting your profile.
The momentum from this cohort was real.
We saw 173.92 ETH in primary sales spread across 656k total mints and 31k unique collectors.
Every creator who passed the 10 ETH milestone earned a spot in our 10 ETH Club and will receive a custom plaque to recognize the achievement.
Digital art was the most minted category, with 341,000 mints, followed by podcasts, music, and video.
That trend mirrored Cohort 1. Digital art continues to lead across both volume and velocity.
A big chunk of this season’s activity happened directly on bp.fun, with 75 ETH in volume coming through our platform.
That shift happened because Zora removed NFTs and pivoted to ERC-20s.
We responded by routing mints directly through our platform, and it worked.
We onboarded 3,336 net-new wallets that had never minted on Base before.
That means thousands of people discovered onchain content for the first time and then stuck around.
Of the 31k total unique collectors, 27k returned and minted again.
Monthly, we averaged 3.8k active collectors, and daily, we saw around 906 wallets minting.
Creators added a total of 33,447 new Warpcast followers, with Toady Hawk bringing in the most, followed by Los Fomos and Luciana Guerra.
Most of these creators weren’t active on Warpcast before joining the program.
Seeing collectors follow them and create a new link felt like a major unlock.
We passed 20k members in Discord halfway through the cohort.
By the end, we were closing in on 30k.
Over 10,000 people joined in just a few weeks, and a lot of you stuck around, showed up for drops, and stayed plugged into every update.
Appreciate you being part of it.
Can't end this post without showing incredible love to our supporters who made Cohort 2 possible.
Thank you, Zora, Pods, Guild, Bonsai, Base, and Layer3, for helping creators go viral onchain.
With Cohort 2 complete, we’re now in the off-season.
You’ll still see active mints and experiments happening, just with less structure.
We’re continuing campaigns with Zerion, Manifold, and others, while also opening the door to new creators who weren’t in the official cohort but are building alongside us.
Behind the scenes, you might’ve already noticed some of the product updates going live.
From a smoother minting experience to a redesigned homepage, we’ve started shipping improvements that will shape the foundation for Cohort 3.
More updates are coming over the next few weeks, including some changes that will make a big difference in how creators and collectors use Blueprint day-to-day.
We’re also introducing a new way to link your wallet to your badges in Discord.
This will let us assign roles to top collectors during the off season and make your contributions more visible across the community.
We’re using this time to streamline how things work, both for us and for you.
Everything we’re doing right now is about making sure Blueprint is ready to scale in the right way when Cohort 3 arrives.
Thanks again to everyone who showed up this season, as a collector, creator, or both.
Join our Discord to stay in the loop of what's next: https://discord.gg/mKwUe8HhRq.
Cohort 2 is finally wrapped! Together alongside 10 incredible creators we: - Sold 173.92 ETH worth of content - Minted 656,264 editions - Welcomed 31,031 unique collectors S/o @zora @pods @guildxyz @onbonsai.eth @base and @layer3xyz for helping make this a reality. As a thank you to all of our top supporters, we're announcing a surprise reward pool of $35,000. Read the full recap on our blog. https://paragraph.com/@bp/cohort-2-is-wrapped
Cohort 2 ran for about three months, making it our longest one so far. We learned a lot this past quarter and we’re taking that energy into how we shape Cohort 3. We also shipped a bunch of updates to Blueprint to make collecting feel smoother and more fun. Now that we’re heading into the off season, we’ll be focusing more on the creator side of making it easier to post and share work. Huge thanks to all the creators who trusted us. We’re really grateful for the time we got to spend together. ❤️
tysm to the team!
Super happy and prod to be part of this, always grateful